Case Study | Basic hai to simple hai | Anagram

#BasicHaiTohSimpleHai Campaign

case study

Overview

Tier 1 City Targeted Influencer Engagement Campaign for brand positioning and awareness.

Objective

Enhance brand awareness, solidify market identity as top home loan aggregator, and reduce acquisition cost.

Strategy and Solution:

Collaboration with fintech and infotainment influencers to highlight Basic Home Loans' propositions, and to cultivate brand trust
Focused content on educating consumers about the benefits of Basic Home Loans' services, in turn lowering the acquisition rate
Utilized a targeted geographical approach to address specific market needs.

Results

10+ Influencers
2.1M+ Reach & Views
65M+ Likes
9.3k Shares

Explore more case studies:

#Jabkarenridewithindrive campaign

Part of The expansion Support campaign executed in Tier 2 cities.

#err

#CACS

#FreshAurChangaAitheMilega campaign

Part of a complete Digital Transformation drive for GCC.

#develop

#design